Business Growth

  • Equity

    We understand that some clients prefer a deeper partnership for substantial growth. With this option, we invest more of our time and resources, treating your company as our own.

    This offer significantly reduces your upfront costs in exchange for a 30% share of the profits generated after our involvement. This approach ensures a strong partnership focused on mutual success.

  • Partial Equity

    We recognize that some clients prefer a balance between upfront costs and equity sharing. With our partial equity option, we reduce the equity stake we hold and increase the upfront costs to compensate our team for their time and expertise.

    This option allows you to benefit from our services while significantly lowering your initial costs. In exchange, we take a 15% share of the profits generated after our involvement. This approach ensures a balanced investment and shared success.

  • No Equity

    We recognize that some clients prefer to maintain full control over their company’s operations. For this reason, we offer a no-equity option. This allows you to leverage our marketing expertise without relinquishing any equity.

    While this option involves higher upfront costs, it ensures that our team focuses on your company's growth without any ownership stake. This approach allows you to retain complete control while benefiting from our professional services.

The Process

  • Step 1: The Audit

    The audit is the first step in our business growth plan for your company. This comprehensive evaluation involves:

    1. Reviewing Marketing and Financial Reports: We thoroughly examine all available marketing materials and financial reports to gain a clear understanding of your current position.

    2. Third-Party Assessment: For the full equity option, we bring in an external expert to review your company’s structure. This step is optional for the no equity option, allowing for a more hands-off approach if preferred.

    3. Access to Platforms and Software: We gain access to all relevant marketing platforms and software, including:

      • Website design software or contact information for your web designer.

      • Social media accounts, at least becoming an admin.

      • CRM systems for email marketing campaigns.

    This audit ensures we have a complete picture of your business, allowing us to develop an effective growth strategy tailored to your needs.

  • Step 2: Business Consulting

    In the business consulting step, we collaborate with Trina Julian from Trina Julian Coaching to ensure your business is well-structured for growth. This involves:

    1. Introducing Trina Julian: Trina Julian, an expert coach, will guide you through her comprehensive coaching plan.

    2. Structured Coaching Program: Her program includes multiple steps and phases designed to enhance your business knowledge and organizational skills.

    3. Consistent Meetings: You will meet with Trina consistently throughout the first six months of our commitment to ensure ongoing support and progress.

    This consulting step provides you with the expertise and structure needed to navigate and sustain your business growth effectively.

  • Step 3: Content Gathering

    As we begin to increase the marketing for your company, we need to gather high-quality content. This involves:

    1. Hiring SkyLight Tours: We engage SkyLight Tours to film and capture behind-the-scenes photos and videos of your jobs or services.

    2. Creating a Content Library: All captured content is organized into a comprehensive library.

    3. Designing Targeted Ads: Our digital marketing team uses this content to create photo and video ads, which are then strategically targeted to your specific audience.

    This step ensures that we have the necessary materials to effectively market your company and reach your desired audience.

  • Step 4: Advertisement Creation

    After gathering the content, we proceed with the advertisement creation step:

    1. Sending Content to Digital Marketing Team: All gathered content is sent to our digital marketing team.

    2. Creating Advertisements: The team creates all necessary advertisements to maintain a consistent online presence for your company.

    3. Targeted Ad Spend: We use an ad spend budget to target a specific audience, focusing on the customers you want for your company.

    4. Generating Quality Leads: This targeted approach ensures we attract potential clients, minimizing empty leads and maximizing valuable connections.

    This step guarantees that your company maintains a strong and effective online presence, attracting the right audience and generating high-quality leads.

  • Step 5: Website Optimization

    The next step is ensuring your website is well-designed and user-friendly:

    1. Ensuring Efficiency and Navigation: We focus on making your website easy for clients to navigate and find the information they need.

    2. Importance of a Strong Landing Page: A well-designed landing page prevents potential leads from becoming frustrated and leaving, which can result in lost clients.

    3. Collaboration with Your Website Designer: If you already have a website designer, we will collaborate with them, providing the content we create and ensuring the website is consistently updated.

    4. Showcasing Innovation: A modern and efficient website demonstrates your company's innovation and keeps your clientele engaged.

    This step is crucial for maintaining a strong online presence and ensuring your clients have a seamless experience with your website.

  • Step 6: Consistent Communication

    Maintaining consistent communication is vital throughout the process:

    1. Regular Strategy Sessions: We will have strategy sessions with the Break Room team at least once or twice a month.

    2. Open Collaboration: Anytime you feel the need to strategize, we are available to meet and ensure we are collaborating effectively.

    3. Building Relationships: We aim to have face-to-face meetings, going beyond texts and emails, to foster strong relationships and ensure seamless communication.

    This step ensures that we remain aligned and collaborative, driving the success of your business growth plan.